Win BIG with guarantees
What would you do if someone called in to complain? Would you give them their money back? Would you offer another service? If so, you have a guarantee. Are you benefiting from it by advertising it or are you just offering it without benefiting from it?
People are nervous about something new. They are unsure if they’ll be happy. They are worried if it’ll be worth it. If the service/item is more of a luxury they are especially concerned that they’ll be getting their moneys worth.
With all these worries, how do we ever make the sale? Well, sometimes we don’t. It could be often we don’t! We don’t know what has never called or come in. So how do we change this and make the sale? We take away the worry.
A guarantee takes away all worries. By removing the risk people will buy. But it has to be a REAL guarantee. Not “if we don’t fix the problem” but a 100% no questions asked money back guarantee. Personally, if someone isn’t happy with my service, I don’t want their money.
Offering this take a leap of faith …set yourself apart, take the leap.
Try something like these:
“If you’re not completely satisfied, neither are we, your day will be on us”
“100% no questions asked, good as gold guarantee.”
There’s worries on our end that all the penny pinchers and complainers will frequent us to take advantage of us. I’m not saying this won’t happen. I’m saying the EXTRA business we WILL get because of our guarantee will more than offset anyone who complains to get something for free.
You’ll most likely get a new client/week (if not per day) and will RARELY see a complaint asking for a refund. Regardless of any small worries we have (90% of what we worry about never happens), leave your worries behind and advertise your guarantee so everyone knows about it. Be proud of it! Show that you are so confident in the experience you provide you stand behind it. People will flock to you because of it.
Take action now by deciding what’s the best way to get the word out.