In the News…
I just got my our business on the news in about 10 minutes. THAT is pricless. It’s better than advertising. It’s better than a testimonial since it also provides “warm fuzzies” about us. This is how I did it.
First, I did a search for the four network stations in our town, ABC, NBC, CBS & FOX. Then I went to their websites and got their number. They have a “news tips” link online, but I prefer to call.
I chose this week because this is the week for us to make serious money with gift certificate sales and we also have a lot of advertising this week that will be more recognizable now.
I then thought of a newsworthy event that people would like to know about. It wasn’t our specials, anything we do or anything about us. It was about them and what is in the news, which is the economy. Read the story here.
Fox is coming out to do a live shoot, as well as putting it online. It looks like at least one other station will be running it as well. Get out of the daily grind and work ON your business, you’ll be rewarded for doing so.
REMEMBER, you have to TAKE ACTION to make a change.
Who loves ya?