Salon Spa Customer Feedback Tips

CLIENT SURVEY: Top 50 Customer Service Tips for Salon Spas
Coyle Hospitality
Salon & Spa Customer Service Tips on SalonSpaOwner.com
Clients were asked “What should all spas do to enhance your experience?” …and here’s what they said!

Make sure that the Massage Therapist asks the customer if they would like talking or silence during their massage.
Staff must be sensitive to the client’s needs by asking questions prior to beginning.
Advise clients on needed products without being high pressure.
Ask clients about pressure levels during massages and facials.
Ask about oil/lotion preferences- sometimes scents do not sit well with customers.
Most places just need to be friendlier, as spas can intimidate new clients.
Say thank you.
Train staff on the newest innovations and treatments.
Offer host service in the beginning- water, coffee, tea, and light snack.
Provide a relaxing waiting area.
Give samples or trials.
Remember customer’s preferences.
Offer feedback/satisfaction surveys.
Provide clients direct interaction with management.
Offer loyalty programs and perks.
Simplify the booking process.
Provide hand and foot massages during manicure and pedicure.
Keep a tight schedule so clients do not end up waiting.
Hire the best people in the field.
Make the entrance of the spa as inviting as the private rooms in the back.
Play relaxing light music.
Provide lots of magazine options.
Offer a variety of treatment choices.
Discount or “freeze” prices for regular clients.
Always fully explain the process of the service that is being provided.
Let the clients know you are grateful for their patronage and wish to see them again.
Subtle fragrances.
Soft fabrics.
Robes that fit all sizes.
Move the check in or check out area away from the door, as it gets busy there.
Offer a choice of music in the therapy room.
Offer upgrades on certain services (aromatherapy with massage, for instance).
Incorporate aromatherapy into all services.
Greet guests with open delight at their arrival.
Provide flavored water.
Keep a well stocked bathroom and locker room.
Provide thick robes and comfortable slippers.
Pay extra attention to the cleanliness of the facilities and employees.
Do not allow cell phones.
Have several yoga and meditation classes.
Provide lounge chairs.
Have staff work on and evaluate each other on a regular basis and give honest feedback.
Discount when guests have more than one service done.
Stay open late during the week and longer hours on busy weekend days.
Make sure the treatment rooms are warm enough
Respect the need for privacy.
No gossip, jokes, or arguments.
Offer alternative therapies such as Ayurvedic treatments.
Clients should not feel crowded or in a hurry.
Offer an opportunity to spend additional time in a relaxation room environment.

How To Create Mens Day Spa Treatments

How To Create Mens Day Spa Treatments
Douglas Preston
mens spa menu
Thanks to the popular television series Queer Eye for the Straight Guy a sudden wave of men are having their eyebrows waxed and shaped to improve their appearance. Men have increasingly become enthusiastic customers of many traditional spa services, particularly therapeutic massage. But now we are seeing more opportunity for spas to work with male clients.

Men’s health and fitness publications, travel magazines, and lifestyle television shows are routinely pitching the spa ritual to the male client, encouraging him to upgrade his level of personal care. Some spas dedicate specific time to men’s treatments, and new spas are emerging that are designed to cater to men. This client also represents a growing consumer market for skin and body care products. The progressive salon and day spa will want to know how this client differs from his female counterpart; what are his environmental and personal sensitivities, what type of service does he prefer, and what approach to professional skincare works best for his unique physiology and needs.

Understanding the male client
No longer must his romance-seeking wife or partner drag a man into the spa. Men have become acclimated to this once-mysterious world, and they are having a growing influence over the way spas are planned, including its service menu. However, men do not have the long cultural history of multi-step personal grooming habits that women do. Men, in general, prefer fast and simple skin care routines to more complex, time-consuming methods. He is sensitive to scent, color, product design and names. And it should not be assumed that he automatically recognizes or understand the types and uses of beauty products that are commonly familiar to women clients. Our men need to be gently and thoughtfully introduced to the world of professional esthetic care.

Because men often have little grooming experience beyond a razor and a splash of aftershave, your spa menu should describe their services differently. Don’t expect him to understand the meaning of exfoliation or extractions. Even when describing personal care products to men, the concept of a toner is easier to understand when you refer to it as an after wash rinse or something more descriptive. A good example is found on Christopher Watt’s West Hollywood, CA spa menu:

Men’s Deep Pore Cleanse
Intense cleansing facial to rid the skin of impurities that lead to blackheads, breakouts and acne. We start with our specially formulated seaweed and algae-mint Deep Pore Cleanse and CWE Pore Refining papaya and pineapple enzyme peel. After a soothing neck and shoulder massage we vacuum clean the skin and use a pain free high-frequency electrode to kill bacteria and provide a germicidal effect. Your skin will feel fresh, clean and new!

The description walks a potential male client through the process of a facial and even includes a little high-tech aspect, which all men love!

Promoting facial and body treatments to men
Men care about their appearance, some far more than others. Today’s sophisticated man is interested in looking his best, delaying aging, and feeling confident about himself. Men now account for more than 25% of all cosmetic plastic surgery performed in the US. He visits health clubs, subscribes to diets, and has even become a significant statistic among people suffering from eating disorders. But many men still are reserved about openly expressing interest in facial care while quietly being receptive to advice and instruction on the subject. When advising a potential male client on the benefits and selection of spa facial treatments keep the following in mind:

Assume that you’re talking to someone entirely new to the concept. Explain concepts such as exfoliation, masks, and extractions. He may nod in agreement but have no idea what you’re talking about. Take the time to respectfully educate him. Also, emphasize that you have numerous other male clients just like him. They often wonder about that. These men need approval for wanting this kind of self-indulgence.
Emphasize the benefits of the treatment you’re describing. Tell him how the treatment will make his skin look and feel using more masculine references such as healthy, vibrant, and smooth. Avoid words like silky, radiant, and beautiful.
Don’t describe the treatment in deep technical detail–it’s boring.
Don’t offer lots of choices and then ask him to decide. Men prefer the professional confidence of a well-planned recommendation. Tell him, “For your skin type I think we should go with a glycolic treatment. That will produce a much smoother and healthier looking texture to your skin. How does that sound?” Be sure to tell him how glycolic acid performs as an exfoliating product.
Make sure that he knows that you plan to tell him how often to return for treatments, and then do so before he leaves the spa. Get him to reschedule for that next wonderful appointment with you!
Always provide written suggestions for proper home skin care and products. Keep product regimens compact–3-4 items max on the first visit.
Always follow up his initial visit to you with a phone call within 48 hours. He’ll appreciate the concern, the extra service, and he can report the results of both your treatment and the products he may have purchased.

Treating male skin
Many men have developed incorrect habits for the care of their skin. Cosmetics and shaving manufacturers have long promoted strong and aggressive products and procedures that encourage men to take a “masculine” approach to grooming. Soaps may contain abrasives such as pumice; pre and aftershave products are often heavy in alcohol and fragrance, and razor companies stress achieving the closest possible shave because “women love it!” All of these techniques, besides their unfortunate physical effects, reinforce the underlying message that personal care is basically a feminine activity, so men must find a way to do it that doesn’t conflict with their manliness. And while, thanks to modern marketing, male grooming techniques are beginning to reflect a more aesthetic recipe, the major objection men have in learning new ways to care for the skin remains the gender-based fear of embarrassment or shame. Men need liberating, too!

Your male client, particularly one new to the spa environment, may require some time to settle in to the relaxation you want him to experience. His trust in you may not be won immediately, and he may look about the room, talk, or ask nervous questions about the procedure or that scary dental-looking device standing next to the facial chair. A man may also be reluctant or unable to express his personal feelings and preferences (as men are generally conditioned to behave like) so it is important to introduce him slowly to the culture of high-efficacy personal care. Men like information, especially when they feel off-balance or alien, so be sure to offer plenty of it as you proceed. And do not expect a man to convert right away to your treatment recommendations and instructions. Give him a chance to enjoy the experience, to build some trust in you, and to open up to an altered idea of himself as a legitimate man in this strange new world.

Men who have already adopted the culture of aesthetic care can be a true joy to work with. They love the freedom to fully express themselves, enjoy the sensations of professional spa services, and can be remarkably loyal customers. Such men have no problem buying and using aesthetic skincare products, and are ready for the latest information on technique and ingredients. He is a vast and lucrative market for the spa owner that’s willing to invest the time to learn about his unique characteristics and values.

Best of luck to you.

The “Behind Schedule” Cure

The “Behind Schedule” Cure
Douglas Preston
salon spa equipment
You know the story: no matter what you do, somehow you, or your employees if you have them, find a way to get behind on appointment timing. And while there’s little you can do when a late client or coworker backs you up, this late problem seems to have a mind of its own–you just can’t keep up with the clock.

Time management is a big problem for spa professionals and those who employ them, the consequences of which are well known: angry clients, annoyed colleagues and supervisors, and lost income. Your business reputation will suffer; clients will defect to other spas and take their referral power with them. Everyone pays, and all for a problem that’s not too difficult to fix–if you want to. I know of a hair salon that offered a free service to clients if their stylist ran more than 15-minutes behind schedule, yet never came up with a plan for staying on time. The company had to drop the policy after being bled white from comped services. It takes more than a promise to be timely–you must have a method.

In my years as an employer and trainer of estheticians and body therapists, one thing was consistently evident: that beauty and post-graduate schools stress technique much more than expedience and efficiency. Most of the technicians we hired had previously practiced by feel: that is, according to the pace that was comfortable for them. And while that approach may seem logical, even correct, it ignores some very substantial realities about the business of personal services: that time and money do matter in the survival of a spa or salon. One must realize that a service must be performed in the time allowed for it; we can’t stretch the hour, so must learn to work and work well within its limits.

Whether you are a practicing therapist or manage them, you’ll find our treatment protocol model a valuable tool for your use. The graphic guide helps the esthetician or body therapist follow the sequential steps of a treatment while remaining mindful of the clock (see diagram below). I’ve provided a model for a basic facial that can be customized to fit any of your own treatments and time allowances; the same format can be used for body, nail, and other multi-step services. Using the diagram can help you learn the feel of staying on track; if you’re training new staff members, you can simply observe them as they perform the routine on a model as detailed in the protocol. Once training is complete, the treatment guide can be kept nearby on a counter and referred to as needed to fully master the steps and the timing. This is especially helpful for not only new staff members, but also when you introduce new services to your team.

When using this method for the first time or when training therapists, you’ll notice some of the more common causes for late-running appointments. Look for places where one commonly becomes “stuck” in a procedure, such as taking too long with cleansing and rinsing of the skin, or a facial massage that runs on and on. You may also discover that the treatment room itself–the location of products and tools, etc.– actually impedes the service “flow”. If a technician has long reaches to water and supplies they may find it difficult to maintain a smooth pace during an appointment. Consider making changes in rooms that hinder the tasks at hand.

It’s important for therapists to understand that a treatment can be adjusted to meet the needs of individual clients and their conditions. An exfoliation may be shortened or extended depending on need, massage may be abbreviated to accommodate a deeper focus on extractions, and so forth. The various segments of treatment in the training guide should be seen as flexible (wherever possible), to be altered as circumstances, including a tardy client, require. Therapists who adhere to a rigid interpretation of a treatment protocol are set up to fall behind, and often. This is especially true for new or relatively inexperienced professionals who will not feel comfortable making independent changes in procedures. Allow for lots of practice time, and if you have staff, supervise these sessions so you can see where timing issues crop up.

But perhaps the key to maintaining timely service output, beyond training, is in making a firm commitment to being on time. Bad habits can be difficult to break so better to start on the right foot. For those managing a team, lead the way and then show that you’re serious about your expectations. Be consistent or you’ll lose the cooperation.

Using this facial training guide you can easily teach yourself and others how to think through a treatment cycle with better precision and less stress. Your customers will appreciate the commitment to service excellence!

salon spa equipment

Download your own blank version of the image above to customize here.

Best of luck to you.

Don’t “Peel” Away Your Profits

Don’t “Peel” Away Your Profits
Douglas Preston
salon spa equipment
Microdermabrasion. Sonic microdermabrasion. Alphahydroxy acids. BHAs. Enzymes. Vegetable peels. Blue Peels. Laser treatments–enough already! The march for the latest, best, most innovative skin exfoliation technique has created, in its wake, a deepening layer of confusion, contradiction, and treatment expense for spas and their clients.

We seem to be awash in competing devices and product formulations designed to produce similar skin-smoothing effects in a “unique, more effective, or revolutionary” way. The concerned spa owner or skin care professional worries that, unless equipped with the latest and greatest product and technology, they’ll fall behind in the game. So how does one stay on top of the ever-evolving exfoliation methods while, at the same time, manage operating costs and glean a profit?

Relax. There is a sound and reliable way to produce great treatment results, satisfy your customers, and protect your business’s bottom-line, but first you need to understand the kind of business you’re actually doing–what your real product is–before you can take the correct action. Let’s begin with a little business lesson.

First, some interesting facts. In survey after survey I’ve conducted with practicing estheticians throughout the world I’ve discovered a genuinely puzzling reality: that most estheticians are rarely if ever consumers of the services they sell, that is, they almost never receive facial treatments from other like professionals. You could argue that a skin care expert doesn’t need the care and advice of another but this is overlooking a powerfully important point. By failing to be in the customer’s spa robe ourselves we, as professionals serving clients, lack a real understanding of what the customer experiences, values, and keeps them returning again and again. By luck or through skill many estheticians have built up lucrative followings over the years and yet still guess as to what their clients appreciate the most about the treatments they purchase.

In my 21 years of work with both skin care clients and spa business owners I’ve spent much of my time interviewing both, attempting to uncover the motives and benefits that drive them together. Some fascinating results have surfaced from these “semi-scientific” studies: 77% of all facial clients rated “stress release and relaxation” as the greatest benefit of their treatment. 20% rated skin improvement benefits as most important to them, and the rest weren’t sure what to expect. Interestingly, spa business owners and estheticians rank skin improvements as their primary goal for client facial treatments, roughly 92% of the time when questioned. What’s wrong here? It seems as though what we’re trying to do for customers, while important to them, actually ranks below what most customers chiefly value in their treatments. Why is this important to you, the practitioner and businessperson? Because dollars spent on improving your company’s service quality should be directed toward things that make the greatest impression on customers from their perspective, not ours. Clients evaluate us more on a feeling level rather than a technical one–the one they’re the most qualified to perceive and relate to others. And because we, the professionals, have only a partial appreciation of what clients value most (not being one ourselves) we approach business and treatment planning from a self-directed rather than a client-directed point of view–one that’s likely to waste money and fail to significantly grow your income or profits.

Ask yourself a few honest questions:

• How many of my clients have been dissatisfied with my conventionalexfoliating techniques?

• How much better do clients actually look from the “new and improved techniques” I’ve added to my list of services.

• How much more money have I actually made (take-home pay) from these new treatments as compared to before I introduced them?

• Is the new technique going to hold the long-term attention of my clients or will my investment be eclipsed by the next new (and expensive) device?

• Have the prices of my exfoliation techniques held or has competition driven them down?

• Could I have been just as successful doing something else in my treatments with less expense and even greater client satisfaction?

The point here is not to discredit either the value or efficacy of evolving exfoliation techniques but, rather, to address the pressure many estheticians feel to keep up with the so-called “cutting-edge” products and equipment. Some of the most successful estheticians I know, many of whom have maintained loyal and satisfied clients for years, use little if any of the more “advanced” treatment methods available today. One in particular, a close friend of mine and a tremendously popular esthetician, has never even introduced glycolic acid into her practice! Yet you can’t argue her success. Now, in our technique-biased way, we may say that she’s not providing her customers with the best possible treatments but those customers aren’t complaining or being milked away by more technologically savvy skin care professionals. How does she do it, then? Simple. She gives her customers exactly what they want most–a peaceful, relaxing, and technically satisfying treatment. Not the most advanced, not the most invasive, not the most expensive-to-perform, but treatments with a proven history of satisfying clients and winning new ones through the golden system of word-of-mouth referrals..

So, what’s the best approach in deciding which exfoliation products and equipment to add to your business? Maybe a few of the following guides can help you:

1. Don’t let worry dictate your business decisions. Unless the dark clouds of disappearing clients is something you’re experiencing and can prove is the result of being behind the times in the latest services, don’t act as if it’s true. You need to know for certain what’s happening in your company, what clients want that could make the critical difference between staying with you or trying the newest spa in town. Ask questions, take a survey, but don’t go out and buy a supposed solution that may not be needed.

2. Is the problem…you? Are you or your employees bored with your routine? Are you or they losing interest in your work and your customers? Has the loss of enthusiasm led to the loss of clients as well? While buying a new skin care device or introducing a new procedure may light up your attention for a while it may not be the best, most enduring, or even wisest approach to an “internal” problem. Consider a better (and cheaper) way to rev up your practice: take a business-building seminar, read a book on customer service, find a career coach to help you set and attain goals. Expanding your service menu or adding redundant exfoliation techniques may only add to your expenses and obscure the true reason things have begun to slide downward.

3. Select a new exfoliation method that serves the needs of your specific clientele. If your customers are more focused on relaxation and normal skin maintenance then the most expensive exfoliation technology may not be a prudent investment for you–glycolic acid or enzymes may suit your customers nicely–and these are already proven to work well. If you practice in an area or facility where anti-aging clients abound such as in a major metropolitan center or medispa then the more advanced techniques may be worth the investment, especially if they are widely offered and in demand.

4. Before you add anything new to your practice or business be certain that you and your employees are fully committed to promoting the service. Far too many spa owners have found themselves saddled with a costly machine that their technicians insisted upon only to find the thing silent and neglected because the same proved employees too timid to promote the higher-priced services to their clients. What often follows is an employee demand for service-promoting advertising that only builds the investment load while not guaranteeing its immediate or long-term success.

And wait! Don’t be the first to do anything in this business. The first to get in are often the first to drop out. Be cautious. The spa and esthetics business will be around long enough for you to make sound decisions. The question is, will you be?

Best of luck to you.

How To Handle an Indecent Proposal from a Massage Client

How To Handle an Indecent Proposal from a Massage Client
Christopher Brazy
indecent proposal during massage
We all hope it won’t happen but eventually it will, the indecent proposal. Will you let it demoralize your staff or handle it professionally?

The first gut reaction of many staff is to immediately freak- out. Weather they finish the service or kick them out, your caregiver will be ruined for the rest of the day if not week. They won’t be able to concentrate on their work. They may not be able to accept male clients again. They’ll be “off.” If it happens enough they could even leave the field.

Training your staff in advance how to handle the situation can make all the difference. A proper attitude about the situation is key. Let’s start at the front desk. Your receptionist should know that if anyone sounds fishy or asks strange questions or for unique services (male-brazilian) it’s best to address it up front that way it doesn’t even become an issue.

One simple fix is to ask for a credit card to hold the appointment (as we should be doing anyway) and get all their information, name, address, phone, etc. Most likely, only a valid client will provide accurate information. Those with ulterior motives won’t want to provide contact info.

A blunter, more direct approach is to simply ask. Try saying something like this: “Yes we offer that service, but legitimately. IF you’re looking for something else non-therapeutic or more sensual you should try the 24 hours place next to the strip club.”

Ok, so you should keep most away with the previous tactics. If anyone does happen to make it in without being screened out and do approach your staff, let them know that WHEN IT DOES HAPPEN to handle it with the proper attitude. They could say “I’m sorry, you’re in the wrong place. We offer therapeutic services here, not sensual.” It probably took the client a whole hour to get the nerve to ask, and after a response like that they’ll be so embarrassed that they’ll slink out afterwards.

Let your staff know IT’S UP TO THEM on weather they want to finish the service or not. If they’re in control of the situation and don’t let it affect them, then continue. But other clients will persist.

Some clients are like bullies, they get their kicks out of your response. So when you stay in control of the situation and don’t give them what they want (a “shocked” response, not sexual favors) they lose. These are the types who will continue to ask and hint, and may get touchy. This is where you, again, don’t give in and get flustered but just say “I’m sorry, you’re in the wrong place, the service is now over, you can pay on your way out.”

These words should be used only upon a proposition or severe hinting. Just because a man becomes aroused and it may be noticeable doesn’t necessarily mean he’s planning something. Sometimes it just happens.

If there’s a situation of hinting and your staff isn’t sure, it’s up to them to let the client know this isn’t that kind of place. If they persist or try to negotiate, then you should end the service immediately and ask them to pay on their way out.

Letting your staff know it’s going to happen and how to handle it is key. Their attitude and professional response, not giving in to their shock factor, will keep them in control. With a procedure in place everyone will know what to do to.

Now, take action! Write up your policy, meet with staff to train them on it and get it done. Another item accomplished.

Salon Spa Custom Treatment Checklist [DOWNLOAD]

DOWNLOAD: Salon Spa Customer Service Checklist
Christopher Brazy
Salon Spa Customer Service Checklist
This simple how to walks you through the questions you need to answer to create your own high-end service that you can then create buzz around and create a feeding frenzy for.

*** Remember, selling is not about the service, it’s about the HYPE. Whatever you talk about will come to be. Our lead-esty booked herself solid with waxing and never did facials because that’s all she would ever talk about. Having a unique service is a good way to not only get an upsell (what’s the point of booking yourself solid with mini-manicures all day!), but get staff on board with hyping it up. ***

Go to Download/documents on the left or follow this link directly to it

New Salon Spa Services

New Salon Spa Services
Christopher Brazy
new salon spa services
“Je t’adore” is the BEST SERVICE EVER. It is the MOST incredible experience that will have clients talking about it for weeks. They be so amazed that they’ll send their friends in to experience it …and it doesn’t really exist.

Although we all wish there was some magical service that if we put on the menu people would beat down our doors for it (MYTH: whatever Oprah says is good)… there isn’t. I’ve seen medspas jump on the big O bandwagon and run out to buy a “Thermage: as seen on Oprah” and throw thousands and thousands into promoting it, only to have such little response they end up offering it for half off to see any action. HOWEVER you can turn ANY service into a feeding frenzy if you wish. We’ll show you how here and to top it off we’ll even create that “magical” service for you.

So what’s the secret? HYPE. That’s obvious, so how do we get hype for a particular service? We create it. Really, it’s that simple. ~Whatever we talk about will come to be.~ We talk about it in our sleep and to anyone and everyone we know. And I’m not saying you have to go all over town spreading the word, I’m saying do so with your existing clients. Whenever someone comes in, gets a tour, calls to book… you say “our new service is to die for, it’s simply AMAZING” and people will book it. You can even add in “social proof” (proof showing that others are already on board) with statements like “we’re scheduling them a week out they’re so popular” or “the last client who had it was so relaxed she fell asleep in the room and we had to wake her twice before she was coherent enough to get dressed!” Whatever is true, just spread the word.

Make sure your front desk is on board with this as well so they can recommend “the service everyone is just RAVING about.” If you offer it, people will try it. The more you offer it to, the more will take you up on it. It’s simply a numbers game, and the more times you speak about it, that’s just another chance for you to win. It’s like a lottery where every third ticket is a winner and you print tickets with your voice.

Now, wouldn’t it be even better if this was an EXCLUSIVE service? You bet it would! So let’s create one. Decide what you’re known for, what ties in with you USP and make something in line with that. I’m going to go with a massage since they’re the most common service, so better odds of people taking it (but if you can do this with facials, you’ll also win with skin care sales!). I want it to be deluxe, so that means an extra half hour, 80 minutes. Ok, what can we do for some serious WOW factor? Maybe a hot-oil scalp massage (if you’ve got a salon) or raindrop aromatherapy (if you’re more holistic), perhaps hypnotherapy or some paraffin or muscle relief creme if you’re known for deep tissue work. You get the idea, whatever is in line with your spa and that no one else is doing. You can even theme it with yummy scented products like coconut (Hawaiian) or grape seed (Tuscan). So what do we have, an 80 minute WOW (or double wow) service. Let’s not stop there, let’s add in value. What can we do that won’t cost extra but adds value. A glass of wine? A foot bath? Slimming creme? Serum application? Special finish such as tea, or relaxation/sauna time, or chocolates? Now THAT’S a service. Charge for the deluxe service, the wow and the value is a bonus. That should put you well over the $100 mark, but you can mention that the value is $X more or offer a $20 discount this first month only that it’s on your menu, or better yet, put your guarantee on it! Say “If you try it and aren’t amazed, it’s on me.”

Remember, the secret here isn’t the service, it’s the HYPE. Now take these steps today. Create the service and then more importantly write down the sentences you’ll be saying so you can memorize it and model to your staff. PRACTICE with your staff answering the phone and giving tours, role play (really), and see how they can work it in. For caregivers that can’t perform that new service, have them choose an existing high-end service and do nothing but talk about that. Follow these steps today and you WILL see results starting tomorrow. Download our “Custom Service Worksheet” (below) to get started.

Mesotherapy for Medical Spas

REVIEW: Mesotherapy
Sarene Kloren
mesotherapy for medical spas
The word Mesotherapy is dervided from the Greek word mesos, “middle”, and therapy from therapeia, “to treat medically”. The treatment consists of multiple injections of pharmaceutical and homeopathic medications – plant extracts, vitamins, and other ingredients just under the epidermis or deeper into dermis.

Mesotherapy originated in France, where Dr Michael Pistor developed it in 1952. Dr. Pistor had the idea of injecting a little medication and only a few times, exactly at the right place. Veterinarians had used it since 1923 and traces of texts have been found mentioning “multi puncture” in ancient China, India and Egypt dating from 3600 BC. It has been officially recognised by the French “Académie de Medecine” in 1987 and is listed as a medical treatment by the state-run health care system in France

The medical benefits include improved blood flow to the area, dissolving excess fat deposits, removing fibrotic, hardened connective tissue and improving lymphatic drainage. It is highly effective in treating arthritis, joint and liver disorders

By puncturing the skin and injecting a little medication right below the surface in the affected area, (the needles used are only between 0,16 and 0,51 inches long), the substance does not have to pass through the blood, the liver and the stomach, resulting in the desired effects being far more powerful and quickly obtained.

When taken orally, the liver and stomach will destroy part of the drugs and other parts will diffuse everywhere in the body, which can cause undesired side effects and only a small amount will arrive in the required area. Furthermore, the amount of medication, either conventional or homeopathic, to be used can be greatly reduced; the quantity injected can be as little as only 1% of the quantity used in normal treatments, which again reduces the side-effects and also avoids the body becoming resistant to certain drugs.

The combination of vitamins, herbal products and medication that is injected is tailored specifically for each patient to optimize results. Many factors are taken into consideration to determine the most effective combination including genetics, gender, liposuction, type of fat, age and medical history

Mesotherapy, when used for skin rejuvenation, infuses the dermis with potent vitamins and anti-oxidants to rejuvenate and revitalize the skin. The results are skin that is firm, radiant, youthful and glowing. Initially a series of 2-4 treatments are performed a week apart. Results are maintained by twice a year touch-up sessions. When the correct cocktail is used and injected into the dermis it is an effective skin strengthener. The vitamins stimulate collagen and hyaluronic acid stimulates new cell growth. Simply by puncturing the skins surface blood growth factors are released which stimulate new cell formation

For cellulite or weight reduction a “fat burning” formula is injected directly into the areas being treated e.g. “love handles”, “bra bulge”, “saddlebags” etc.

The fat beneath the skin melts and shrinks the fat cells in the Scarpa’s fascia layer. The fat dissolves and is excreted by the kidneys.

A series of treatments (5-15) is given, spaced one week apart. Results are considered permanent as long as the patient adheres to a proper nutrition and exercise regimen. Occasional touch-ups may be required.

Many patients who develop unevenness, divots, or lumps after undergoing liposuction find that these areas can be successfully treated with Mesotherapy. The scar tissue that forms under the skin after liposuction is directly targeted and dissolved

Another way to incorporate mesotherapy into a spa or salon without a nurse or a doctor is by using the new no-needle mesotherapy devices. The new Skin Injection Technique (SIT), a needle with a control plunger limits penetration of the skin to the depth of 2mm, is now available to qualified Therapists, along with pre-mixed commercial cocktails of Mesotherapy.

Therapists must, however,ensure that the device has sufficient research behind it to prove its efficacy in delivering the drugs through the skins barrier. If the device works only with iontophoresis it will not penetrate the skin sufficiently to achieve results equal to injections. Electroporation and aquaphoresis remains the technique most effective for this purpose.

Regarding the role of Mesotherapy in the medi-spa environment, provided the medi-spa has experienced and well trained staff, Mesotherapy for skin rejuvenation is a very effective and safe way of achieving excellent therapeutic results. The only caveat is that of suitable ingredients. Research done and a paper published last year showed that a multi-vitamin Mesotherapy cocktail alone provided NO changes to the skin after a series of treatments, proving that just because it is called Mesotherapy does not necessarily mean that it works, the ingredients are vital for it to work! Mesotherapy is gaining popularity in the Medi-spa environment due to the fact that micro-injections are relatively painless, healing is uncomplicated and quick, and no time off work is required. The side effects and risks of mesotherapy are mild, especially compared to those of any surgery that involves general anesthesia.

Flotation Therapy

Flotation Therapy
Sarene Kloren
sensory deprivation flotation tanks for day spas
Sensory deprivation tanks, Isolation tanks, Womb Room, Rest tanks (Restricted Environmental Stimulation Technique) — all of these names have been used to describe what we know as the Floatation tank.

With most floatation tanks there is no feeling of being confined or claustrophobic as the tanks are generally spacious and have an internal light. The door of the tank works on a hydraulic system and can be left ajar or open, to ensure that the client is always at ease.

Floating can be described as a way of achieving the deepest state of relaxation that we can ever experience. It can be compared to a deep state of meditation. Lying suspended in a 25cm deep, warm, dense solution of Epsom salt ensures that the body can float effortlessly.

When floating, we lie with our face above the water. As the the ears are submerged, earplugs are used, resulting in surrounding noise being completely reduced. The arms float to the side, and as the air and water are the same temperature as the skin the feeling of a body boundary fades. The sense of smell is also reduced, especially if the water has not been treated with chlorine. The water is purified by using an ozone filter after each session.

The feeling of floating effortlessly eliminates the effects of gravity on the body. Gravity, which is estimated to occupy 90 percent of all central nervous system activity, is probably the single largest factor in human health problems — backache, aching feet, painful joints, and muscular tension that result from our unnatural upright posture. In the gravity free environment the body balances and heals internally as all the senses are rested. By freeing our brain and skeletal system from gravity, floating liberates vast amounts of energies and large areas of the brain to deal with matter of mind, spirit, and enhanced awareness of internal states.

One hour of floating has the restorative effects of 4 hours of sleep. During a float, the brain produces slower brain-wave patterns, known as theta waves. These are normally only experienced during deep meditation or just before falling asleep and are usually accompanied by vivid imagery, very clear, creative thoughts, sudden insights and inspirations or feelings of profound peace and joy, induced by the release of endorphins, the body’s natural up-lifters. Because of these effects, float tanks are used effectively in the treatment of depression and addictions, including smoking and alcohol.

The release of endorphins also plays an important role in the pain management process. By reducing both muscle tension and pain in a relatively short time and without effort on the part of the patient, relief is immediate and, if used on a regular basis, can change the pattern of the cycle of pain.

Floating is an excellent way of relaxing during pregnancy as it is a safe and gently way of eliminating water retention and backache. Mothers to be can float right up until birth.

To experience the full benefits of floating, some people may need to float a few times before they are able to relax completely, both physically and mentally. Floating may provide an hour of total physical relaxation — or a profound healing experience – emotionally and spiritually. It can be a wonderful aid to opening doors into the inner world, gradually allowing access to those deeper levels at which real changes take place.