Are you driving traffic to your Grandpa’s website?
Do YOU have your Grandpa’s website? Worse yet, are you driving traffic to it?
Don’t bother. You will lose people faster than a right finger click killing a slow line by line pic download (who still has THAT going on?).
If you are not up on things your customers will perceive that your whole business is outdated and won’t even bother to read your website. Eyeballs are at an all time premium. We are a society constantly overloaded with things to do, text, see, take action on, listen to, etc.
What makes you think that a “click” to your website from a pay-per-service like Google or Facebook means that they will put up with looking at the tired ol’ times roman font, or the flash thingie you were so proud of in 1999 that flashes “S P E C I A L S ! ! !” all the time. And what’s up with the 3 exclamation points? Hmm?
It may be time to hire a professional writer to at the very least look over your website [you can get a free $97 website critique from Christopher by sending a blank email here]. How about checking in at some design websites to see what the trendy colors are these days? (2010 = Turquoise!) I was looking at a site the other day and it had the worst light pink, band-aid type color and all I could think of was being in College as a freshman having a dorm room that color in 1980. Yep, killed the whole mood for me — outdated colors and tired old fonts and websites that just center everything and have no design are just boring. Give me something fresh and nicely put together and show me you have put some thought into your site and then I will think — hey this business is pretty cool — I bet they do a great job and pay attention to detail and have updated cool spa services and…
See how things work in our brains?
We need stimulus. New. Fresh. Happy. Timely info. No Christmas specials should be lurking about when Valentine’s is staring us in the face.
So if you want new customers, you have to give the customers something new. You have time for this, yes you do. The internet presence for your business is so powerful that you would be silly not to pay attention to it.
So what’s an owner to do? LEARN by reading all you can and participating in meetup groups, or spend the $30 to take an Adult-Ed class. Get out there and meet some like-minded people like yourself and help each other out. Hey! You’re already on salonspaowner.com so you are already way ahead of some other owners sitting in the dark by themselves. Just get involved, post in the forum, join in on the mastermind calls.
Have a family member show you how to upload pictures from your camera. When you see how easy it is you will be so mad at yourself for not doing it sooner! Actual pictures of your spa are so much more powerful than any stock photography. Learn and make it happen!
Your Grandpa’s website is (let’s face it) really outdated. In order to get the movers and shakers into your spa to spend their hard earned mover/shaker cash….you have got to impress them — fast.
Your page should load fast.
Your pages should be well organized — easy to navigate.
Your image on that home page sets the tone for how they feel about your business.
What does your 1995 framed website say to them? (It says: “This place doesn’t have enough money to update their website; gee I bet I will get old products during my treatment”) Yep, that’s what they are thinking. Thanks Gramps, but we’re going to leave the yarn crocheted mouse covers here at the museum of all things internet circa 1995.
It’s time the website had a nice 2010 look and feel to it. Get creative and make it happen. If you don’t improve your website, your pay-per-click campaigns are just money down the soul train drain.