Are you buying clients for your Salon?
Looking at our monthly numbers we realized something.
You see, we’re happy, MORE THAN HAPPY, to write a check for $2,000.00 every month for our television advertising.
It’s gotten us dozens of clients EVERY week consistently.
BUT, it made us realize something…
We’re BUYING clients.
Of course, we all are, in all we do. Television, radio, print, web, our signage even our training of rescheduling tactics.
We just never openly admitted it and noticed it in that light before.
HERE’S WHAT IS IMPORTANT About “buying clients”…
It’s the cost. Let us explain that better for you.
Do you buy them for X dollars and never see them agian until next year?
Did you get a retail sale with the visit (or not)?
Was your cost of labor 40-50%? (ouch!)
YOU SEE… what you do with the client is much more important than what you paid for the client.
Our cost of acquisition is low, but spa services are fairly cheap, so it’s not an overly-profitable business.
BUT we upgrade them, sell them retail, reschedule them, get referrals… all with our systems that are in place, so it pays off in the long run.
So, you ARE BUYING CLIENTS… how do you treat them? What is it costing you?
Use our resources online if you’re a member, if not…
JOIN our family and really grow your business, turn it into the profit center you always dreamed it to be.
REMEMBER, you have to TAKE ACTION to make a change.
Who loves ya?