3 Month salon spa profitability plan
Are you ready? The summer “back to school” lull should be nearing its end. Locally, we’ve got new franchises taking action that are ready to open in time for Christmas. Also, the 1st quarter is the busiest time for people to buy new businesses, so they’ll be more in for their piece of the pie. Everyone’s taking action. What are you doing?
Out biggest quarter is coming, fourth, end of the year, the Holidays! What are your marketing plans? Are you set with a fall promotion (pumpkin facials? football? clear up that sun damage?). Then what? What will you do to maximize your Christmas exposure? Your plans should move from one to the next, gearing up the buzz so you can hit a home run with holiday Gift Certificate sales. We’ll be discussing this on our monthly “mastermind call” today.
Is your business even ready for new business? Have you tweaked your compensation package to maximize your profitability or are you still stuck paying 50% and living in fear of your staff? The economy has given you the perfect opportunity to make change, and massage envy and face logic have paved the way for you. What about in house? Have you redone your menu? Is your staff trained on how to handle calls to make sure no opportunity is lost? Have you secret shopped your competition (and yourself) with our “spa spies” form found online? Have you done away with resource draining packages and replaced them with series of services (monthly) or memberships to keep your cash flow positive?
Hopefully you’ve been taking action. Those who have joined have. If not, streamline your business now. Make it able to compete with the franchise and chain spas that are popping up. Get your fourth quarter marketing ready to build up to an end of the year bang! We’ll be ending our “tier 3” discounts soon, so get on board now and get ready for year end profits.